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A new survey from Acast offers fresh evidence of why a podcast ad campaign could be the solution to a more cash-strapped consumer in 2023. It finds 95% of U.S. podcast listeners have taken some action as a result of podcast advertising. That figure is even higher among frequent listeners even as the universe of podcast fans expands. In that group, 97% said they had bought a product or researched a brand. The research also shows a closing gap between host-read and recorded ads. Read morePodcast Listeners Continue To Be Action-Focused When It Comes To The Ads They Hear.

Google is alerting podcasters to expect a drop in clicks and impressions as it makes changes to Google Search. Starting February 13, the company says Google Search will stop showing podcast carousels. “As a result, clicks and impressions in ‘how people find your show’ will drop to zero after that date,” it says in a notice in the Google Podcast Manager. It also suggests that podcasters may want to consider downloading any historical data that they want to keep for future use before then. Read moreGoogle Podcast Manager Will Start Showing Zero Search Clicks And Impressions. Here’s Why.

The unionization move across podcasting has arrived at the progressive podcast studio Crooked Media. The Writers Guild of America, East says an “overwhelming majority” of the 55-member bargaining unit at Crooked Media signed cards to unionize with them for the purpose of collective bargaining. The Crooked Media Workers Union is looking for improved pay, greater clarification on promotion requirements and job descriptions, and more inclusivity in hiring practices. Read moreCrooked Media Becomes Latest Podcast Studio To Unionize.

The Vox Media Podcast Network could be primed for more growth as Penske Media has struck a deal to become Vox Media’s largest shareholder. Vox, the home of brands including The Verge, Eater, SB Nature and New York magazine, will continue to operate independently of Penske and its portfolio of publications. Financial terms of the deal were not released but reports suggest Penske will pump $100 million into Vox.  Read morePenske Media Buys Big Stake In Vox Media With A Joint Focus On Growth.

Spotify has created podcasts in English and Spanish. It has also translated English-language shows into Spanish and vice versa. Now it is trying something new – it is releasing a podcast that features both languages in the same show. The new series La Cabina Telefónica – or telephone booth -- highlights the Latino immigrant experience of the 1990s. Read moreSpotify Tries Something New: A Bilingual Podcast Targeting Young Latinos.

The 2023 Alfred I. duPont-Columbia Awards were announced Monday night and first-time nominees Gimlet Media and Audible walked away winners, as did This American Life. Gimlet’s Stolen series was honored for its “Surviving St. Michael’s” season and Audible was honored for the Kevin Hart-Charlamagne Tha God-produced series Finding Tamika. The awards honor outstanding public service audio and video reporting and were selected by a jury of journalists. Read moreAudible, Gimlet And ‘This American Life’ Win duPont-Columbia Journalism Awards.

Three LiveOne lenders have swapped $21 million of debt for equity in the company… Actress Christy Carlson Romano has launched PodCo, a podcast network that will feature re-watch shows… Wells Fargo Securities says local small and medium-sized businesses are taking note of weakening consumer spending, and that is putting pressure on their ad spending… Digital audio ad seller Targetspot expands to the Middle East via agreements with local resellers that will allow users to begin targeting listeners in Turkey, Saudi Arabia, Morocco and the United Arab Emirates. Read morePodcast News Bites: LiveOne, PodCo, Wells Fargo, Targetspot.



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There is more evidence of the post-holiday rebound returning to podcasting last month. Podtrac says among the publishers it measures January audience and downloads not only increased from the seasonal December dip, but grew beyond the levels seen a year ago. Podtrac reports the average top 20 publisher had a seven percent month-over-month increase in its U.S. unique monthly audience during January. The top 10 remained the same, led by iHeartPodcasts, Wondery and NPR. Read morePost-Holiday Podcast Bump Returns As Podtrac Says iHeart Again Topped Its Monthly Rankings.

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Powered by a 24% jump in its unique monthly audience and a 22% increase in downloads last month, This American Life podcast was one of the big winners in January as podcast listening picked back up. It rode the wave to advance three spots and enter the top ten. But it was Yardvark’s This Past Weekend that was the biggest winner for the month as it entered the top 20 for the first time. Read moreJanuary’s Winners: ‘This American Life’ Joins Top 10; ‘This Past Weekend’ Joins Top 20.

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Dawn Ostroff, the former Chief Content and Advertising Business Officer at Spotify, will receive nine months’ worth of her $1 million per year salary as part of her exit package from the company. A filing with the Securities and Exchange Commission says CEO Daniel Ek remains the lowest-paid executive at Spotify. And it details how much was spent last year on the AI platform Sonantic and the audiobook company Findaway. Read moreSpotify Reveals Ostroff Exit Deal Plus Price Tags On Sonatic And Findaway Acquisitions.

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The reach of radio is well-documented – AM/FM broadcast radio reaches 93% of U.S. adults each month. Additionally, 99% of the population is reached by audio each month, which consists of broadcast radio, podcasts, streaming, and satellite radio. Audio reaches more Americans every month than any other platform, linear or digital. The stats make for a good recipe to help build brand awareness through audio advertising, says ad agency Ad Results Media. Read moreAd Results Media: Using Audio To Build Brand Awareness.

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Bumper’s Dan Misener has analyzed the top shows on the Apple Podcasts and Spotify charts and has found they have trailers in common… JAR Audio CEO Roger Naim says despite talk of a slower ad market, he is seeing marketer interest in branded podcasts holding strong… Salt Media Network is working with former Trump administration official Anthony Scaramucci on a new podcast…Spotify CEO Daniel Ek is branching out beyond the world of audio. He has co-founded an AI-powered, tech-focused healthcare company. Read morePodcast News Bites: Bumper, JAR Audio, Salt Media Network, Daniel Ek.

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The mini-musical podcast Bite-Sized Broadway is accepting second season submissions of new mini-musical works to be featured on the podcast beginning today (Feb. 6) through Sunday, March 5, 2023. Productions that are selected will premiere on the podcast this fall. Produced by IndieWorks Theatre Company, Bite-Sized Broadway presents 10 to 25-minute mini-musicals as fully-produced audio plays complete with orchestrations, sound design, and the voices of industry giants from Broadway, Hollywood and even YouTube. Read moreCurtain Goes Up On New Season Of Musical Series, Which Opens Window For Production Pitches.

Whether it’s the bakery or the produce department, there is a lot to be said about freshness. The same holds true for podcasts apparently, as an analysis of what some of the top-ranking shows have in common reveals. Rephonic crunched the data and it found that newer shows generally do better. There are also some genres that do better, with male-targeted content outperforming shows geared for women. Read moreWhat Makes A Hit Show? A Comparison Of The Chart Leaders Offers Some Clues.

When YouTube updated its advertising guidelines in November the company immediately found itself on the receiving end of criticism, especially from the gaming community. What sparked the pushback were changes to its content guidelines for what YouTube refers to as “inappropriate” language” that would put ad dollars at risk for any producer – including podcasters – that crossed the line. But YouTube is now making some more changes. Read moreYouTube Updates Profanity Rules And It Could Impact The Ad Revenue Podcasters Get There.

The content production house Free Turn Entertainment has hired Robbie Ashcroft as Managing Partner of the company. His mission is to grow Free Turn’s original audio slate, as well as other emerging platforms, while also forging new partnerships for the company's film and television slate. Ashcroft was most recently International Development Partner at Dentsu’s The Story Lab where he was involved in projects such as the hit series Hunting Ghislaine. Read moreFree Turn Hires The Story Lab’s Robbie Ashcroft To Help Build Its Audio Slate.

Adnan Syed, the convicted murderer whose conviction was cast into doubt on the first season of the Serial podcast, may not yet be out of legal jeopardy. The family of Hae Min Lee, the woman who a jury concluded was murdered by Syed in 1999, has asked the Appellate Court of Maryland to reinstate the conviction. During a hearing Thursday, the three-judge panel however expressed doubt about sending Syed back to prison.  Read moreAdnan Syed, Focus Of 'Serial' Season One, Faces New Court Fight.

SoundCloud and Pandora have renewed their ad sales agreement that was first formed in 2019. SXM Media, the combined sales group of SiriusXM and Pandora, will continue to serve as the exclusive advertising representative for SoundCloud into 2024. The extension allows brands and advertisers to continue purchasing SoundCloud’s U.S. advertising inventory through SXM Media.  Read moreSXM Media Continues As Ad Rep For SoundCloud Under Renewed Agreement.