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Podtrac says The Trojan Horse Affair had the most successful launch of 2022 with the New York Times-produced show having the most downloads for any show among the publishers it measures. NBC News-produced Rachel Maddow Presents: Ultra was the second biggest new show of 2022 according to Podtrac, followed by Wondery’s Twin Flames, iHeartPodcasts’ Betrayal, and The Seduction, a series created by the Dateline team at NBC News. Read more‘The Trojan Horse Affair’ Tops Podtrac List Of Biggest New Shows Of 2022.

Christian Juhl, GroupM Global CEO, leads one of the biggest advertising conglomerates in the world with more than $60 billion in annual media investment flowing through its agencies, including Mindshare and MediaCom. With the media changes in recent years that have seen interest in audio reignite and the reach of network TV fade, Juhl says he is less focused on picking winners and losers. Instead, it is advertising effectiveness and responsible buying that has his attention.  Read moreGroupM Chief Christian Juhl Aims To Make Ads Less Intrusive And More Socially Responsible.

Scores of podcasters have been using YouTube to distribute their show, or at the very least, post clips to promote their podcast and help it be discovered by users of the video service. Now in a twist of irony, YouTube is embracing podcasting as a way to help video creators get their content discovered by audio consumers. YouTube is launching Like & Describe, its first trends podcast which it says the goal is to bring listeners the “little-known stories behind the biggest YouTube trends.”  Read morePodcasters See YouTube As Discovery Tool. The Feeling Is Mutual.

Westwood One is leaning into using podcasting as a launch for talk radio programming as it has signed a deal to launch a syndicated show hosted by The Daily Wire’s Matt Walsh early next year. It comes as Daily Wire Editor Emeritus Ben Shapiro pulls back from his radio duties. Shapiro’s one-hour podcast will continue to be syndicated for radio, but he will no longer produce a second, radio-only hour for Westwood One. Read moreBen Shapiro Drops Radio-Only Hour, Making Room For The Daily Wire’s Matt Walsh.

Podbean has hired Rob Greenlee as Senior VP of Podcast Content and Partnerships for the podcast platform. “I am so happy to be joining the Podbean team and am looking forward to working with as many podcasters as possible to bring the Podbean tools to you and enable your new or existing podcast to reach its growth and monetization goals,” Greenlee says in a LinkedIn announcement of his move. Greenlee most recently has been at Libsyn where he worked as VP of Content and Partnerships since 2019. Read moreRob Greenlee Jumps From Libsyn To Podbean.

With “Shannon in the Morning” coming to an end on Audacy classic hits WCBS-FM with the Dec. 16 retirement of New York radio icon Scott Shannon, longtime co-host Patty Steele will also step away from the station and will devote more time to her award-winning podcast “The Deep 6.” Steele plans to explore other opportunities in radio and digital as well as public speaking and writing. Read moreNew York Radio Personality Patty Steele To Focus On Podcast As Morning Show Ends.

Among the new shows landing on listener cues this week is a series that examines the way some of film and TV’s most legendary characters have met their demise on screen. Also new is a chat series that pairs Food Network host Tyler Florence and "Bachelorette" contestant Wells Adams. There’s another that breaks down the latest British Royal news. And a podcast that finds all the ways astrology presents itself in modern society. Here’s some of what’s new this week in podcasting. Read moreHere’s What’s New In Podcasts This Week.

The number of women listening to podcasts continues to reach new heights. Newly-released data from Edison Research’s 2022 Infinite Dial report indicates more than one in three women aged 18 and older say they have listened to a podcast in the past month. That is an increase of 67% during the past five years, and the monthly audience for podcasts now totals an estimated 47 million. The new Edison data comes in tandem with release of an SXM Media survey that shows how women are interacting with podcasts. Read moreThe Podcast Gender Gap Continues To Close, But Women Want To Hear More Of Their Own.

Podcasting may have more buzz than the 100-year old medium of broadcast radio, but iHeartMedia CEO Bob Pittman says the heritage audio format still reaches nine in ten Americans each month and that offers a prediction for how big its digital cousin could become in the years to come. He told the Wells Fargo TMT Summit Wednesday that he also believes the podcast business is “past the days of crazy deals.” Pittman says advertises also continue to be hesitant to scale back their spending. Read moreHow Big Could Podcast Be? Bob Pittman Thinks 90% Of Americans May One Day Listen To Podcasts.

It was the most normal Thanksgiving week in three years and the short workweek and dedicated family time brought about the expected week-to-week dip in downloads last week Podtrac says. Downloads declined 15% among the publishers it measures. But as podcasting continues to grow, Podtrac says downloads grew a robust 44% last week compared to a year ago. Podtrac data also shows the holiday impact was actually smaller than during the past two years. Read moreThanksgiving Downloads Dip, But Signs Point To A Strong Holiday Season For Podcasts.

The fourth quarter typically brings the highest CPMs of the year as the ad market heats up in part thanks to holiday retailer ad spending. Libsyn’s AdvertiseCast says that is holding true this year despite the tenuous economy. It reports the average CPM paid by an advertiser using its network last month was $24.76 for a 60-second ad. That is up three percent from October and six percent from a year ago. Kids & Family had the highest CPMs, but AdvertiseCast says there are still bargains to be found. Read moreIt’s Holiday Shopping Season For Ad Buyers, And That Means Higher CPMs.

There is change in the air at NBC News where Soraya Gage, VP and General Manager of NBC News Audio, is retiring from the network. NBC News Studios President Liz Cole will take over oversight of NBC News Audio, which NBC News President Noah Oppenheim says will be moved under the Studios umbrella. “Liz, a masterful storyteller, already has enormous visibility into the podcast business,” he said. Read moreLiz Cole Takes Over NBC News Audio Management With Retirement Of Soraya Gage.

Podchaser has developed a new feature that is designed to help companies keep tabs of podcasts that are talking about brands or people that are important to them. Podchaser Alerts allows users to track podcast episodes for their target key phrase and receive daily alerts...Audible Head of International Susan Jurevics has been named Chief Brand and International Officer for the audio company... Mandy Moore has been cast to star in the new TV adaptation of Wondery’s Dr. Death podcast. Read morePodcast News Bites: Podchaser, Audible. Mandy Moore, Wondery.